Things that You Must Know About Google Expanding the People Also Ask Feature
The People Also Ask feature is a series of such dynamically loading questions that are actually related to the first searched query that shows in the search results on the desktop and mobile. When a particular user would be clicking on the question in that PAA feature, a drop-down would appear on such featured snippets that are actually called quick answers from a different search result.
For a lot of the PAA results, every time a user would click an additional PAA question, then the new dynamically loading question would be shown below. There have also been a few instances of many PAAs but many would stop after some new questions. The PAA feature is initially showed in search results in 2015. You have to know that such organic search feature is actually part of Google’s continuing efforts to improve the user’s search experience and for keeping the searches in Google interface a lot longer.
Compared to the featured snippets, People Also Ask feature now moves around the first page of the SERPs. However, a lot of the PAAs showed below on the first SERP.
There had been that increase in popularity of the People Also Ask feature when Google put this in 2015. You must learn that the PAA is really one of the growing search result page features and this is also a lot faster even such featured snippets known as quick answers.
What you should know is that such PAAs actually show in 70 percent of the search results that show snippet and this seems to be using the same source for answering the featured snippets and the different PAA questions. Such actually means that ranking the answer to that featured snippet as well as PAA question may result in many instances of exposure. An info that you must know is that one PAA may show up in more than 20 search result pages.
When you would try ranking like the answer in the People Also Ask question, then you must optimize similar to how you would for such featured snippet. It is really essential that you answer the question in that concise, clear, authoritative manner. Taking such question or answer approach to content provides a lot better user experience through aligning to the user intent with the pertinent content.
It would be great that you go through the website so that you will be able to get more info on the benefits of Google expanding the People Also Ask feature. In doing so, you will be able to learn more on the advantages of using the PAA.